Whoo! This was one that took many steps for me to get.
The title of the puzzle is Pre-Order Your Copy Now, and the clue is classic American company.
Really, always fun to make the crossouts in a crossword by pen.
Clearer is better for analysis.
I highlighted the long answers that I was sure would play into the contest.
Then I noticed that the letter H started the second words.
I started looking at the Pre-Order part of the clue and thought that it had something to do with E-O.
I realized it did not, but maybe it had something to do with a SHOE?
But then there was the U.
HOUSE! In random order!