Whoo! This was one that took many steps for me to get.

The title of the puzzle is Pre-Order Your Copy Now, and the clue is classic American company.

Really, always fun to make the crossouts in a crossword by pen.

Clearer is better for analysis.

I highlighted the long answers that I was sure would play into the contest.

Then I noticed that the letter H started the second words.

I started looking at the Pre-Order part of the clue and thought that it had something to do with E-O.

I realized it did not, but maybe it had something to do with a SHOE?

But then there was the U.

HOUSE! In random order!